Louisville recently embarked on a new campaign to brand itself around the country - My favorite of the spots being the Ohio ad. (Sorry Ohio, I like you, but I just think it's kinda humorous)
The point of the ads, I think, is to just get people outside of the region to just think about Louisville as a viable alternative to the booming places in the South, or large Midwestern and Northeastern cities. People aren't going to start packing their bags for Louisville tonight, but it may stick out in their heads if they ever want a new place to live.
What do you think of them? See the rest here at http://www.sharelouisville.org/